Backlinks continue to play an essential role in SEO. But as backlink collection becomes more sophisticated, marketers have increasingly prioritized quality over quantity when collecting backlinks.
Content that is relevant to your industry will draw links, while controversial topics and data-driven pieces may earn more shares among readers than usual.
1. Create original content
Original content creation can be an effective advanced link building tactic that can help differentiate your brand, enhance SEO performance and increase organic traffic.
Establishing a Wikipedia page for your brand can help secure it a featured snippet in Google search results and attract links from websites looking to link back to a high-quality resource.
Publishing research and studies about your industry can also be an excellent way to create original content, drawing in much-needed traffic and backlinks if there are surprising or controversial findings that come out.
Finally, advanced link building strategies like broken link building, unlinked brand mentions and link reclamation can be utilized to increase website visibility and traffic. Though these complex strategies require in-depth SEO knowledge to use effectively, the rewards could be considerable if used appropriately.
2. Convert old content into instructographics
Informatics (or instructographics), are visual how-to guides. Popular on Pinterest and great for blogs or ebooks, instructographics help capture attention by offering something of value for their audience while simultaneously ranking higher in Google searches.
If your website contains outdated data that has become irrelevant over time, use it to create an instructographic and gain backlinks from other websites – this can increase traffic while increasing your chances of appearing in Google’s instant answers section.
Newsworthy brands are those that are consistently innovating new products or exploring modern technology, drawing media coverage and garnering natural links from other news sites. Be careful not to overdo this strategy or it could come off as spammy.
3. Conduct research
SEO is an ever-evolving field, and keeping up with its latest trends and algorithms is crucial for optimizing link building strategies that deliver more successful results. Staying abreast of these changes allows you to tailor advanced link building strategies accordingly for improved outcomes; including regularly auditing toxic links for disavowal or removal, verifying link relevance/authority checks and tracking new backlink opportunities as integral parts of a successful link acquisition strategy for SEO link acquisition strategies.
Infographics are an efficient way to generate links, as they’re visually engaging and can present complex ideas in an easy-to-digest format. Plus, infographics increase credibility for any given piece of content! Curated lists featuring people, companies, or teams is another proven strategy; many will gladly link back if it showcases their expertise or areas of knowledge.
4. Collaborate with influencers
Collaboration with influencers is one of the most successful advanced link building strategies. Influencers typically have established audiences within particular niches. By producing content piece and asking influencers to promote it, you can secure natural backlinks.
Conducting research is another effective strategy to generate more high-quality links. By conducting surveys and other forms of investigation to learn what your audience cares about, conducting surveys allows you to create blog posts that answer their questions or address their problems directly.
Search engine optimization will allow you to maximize organic traffic. However, when conducting research make sure it is original and relevant for your audience. Furthermore, remember that Google updates frequently; so always stay abreast of industry-related developments.
5. Follow up on brand mentions
Chances are someone has mentioned your brand without linking back. Conduct a manual Google search or utilize brand listening tools to locate any unlinked mentions. Reach out to the content owners to request they add links back.
Use this strategy to build more links from ecommerce websites. For example, companies selling tools for measuring emotional intelligence could send it out for review by influential bloggers; then share their article and link back to the product’s page after publishing the review article.
Advanced link building tactics can help your SEO and increase search engine visibility, but their implementation requires consistent effort and adherence to best practices. By regularly monitoring your backlink profile and disavowing toxic links, you can develop a robust link architecture that supports your SEO goals.
