15 Marketing Acronyms & Abbreviations To Memorize Now

Have you ever heard an abbreviations but you didn’t know or aware what it meant? It can really throw you off your influence in a conversation. I usually try to write it down discreetly.

But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn’t do them justice. Here I have listed Top 15 marketing acronyms & abbreviations for you :

Marketing Acronyms & Abbreviations Glossary  

SMMS – Social Media Marketing Agency

CTA – CALL TO ACTION

SEO – SOCIAL ENGINE OPTIMIZATION (Yes! – ENGINE)

CPA – COST PER ACQUISITION or COST PER ACTION

CLV – CUSTOMER LIFETIME VALUE

CPC – COST PER CLICK

CPL – COST PER LEAD

CPM – COST PER MILLE (Basically : Cost per thousand impressions )

CRM – CUSTOMER RELATIONSHIP MANAGEMENT

CTR – CLICK THROUGH RATE ( Mathematically : No. of Clicks divided by No. of Views )

SEM – SEARCH ENGINE MARKETING

CRO – CONVERSION RATE OPTIMIZATION

CMS – CONTENT MANAGEMENT SYSTEM

RSS – RICH SITE SUMMARY ( Majorly Used for Feed Posts)

KPI – KEY PERFORMANCE INDICATOR